With long-haul driver turnover rates in the 100% range, an Illinois company with a fleet of more than 750 late model tractors is flipping the switch on a satellite-based TV system for in-cab entertainment and boosting driver recruitment and retention at the same time.
The carrier is Hirschbach Motor Lines and the solution it selected is EpicVue.
Here’s how it works: EpicVue, provides premium in-cab satellite TV packaged exclusively for the trucking industry – an approach that is quickly demonstrating a poweful ROI.
EpicVue in-cab satellite TV systems, including an antenna, DVR and 24-inch flat screen TV, can be installed in less than two hours per vehicle. The service provides more than 100 channels of programming, including premium TV services such as HBO, Showtime and NFL Sunday Ticket, for a monthly subscription fee and without any hardware costs.
“We saw the addition of in-cab satellite TV systems in our trucks as a way to improve the quality of life for our drivers and accelerate the growth of our fleet,” said Brad Pinchuk, president of Hirschbach Motor Lines. “Since our announcement, we’ve seen an immediate spike in the number of new drivers being hired each week, as well as a decrease in the number of drivers exiting the organization.”
Based in East Dubuque, Illinois, Hirschbach is a refrigerated carrier specializing in delivering fresh and frozen products across the U.S. with a primary market that extends from the upper Midwest to and from the south, southeast and northeast.
Previously considered a cost prohibitive solution for commercial truck drivers, EpicVue has packaged satellite TV for fleets with 20 or more vehicles for $49 per month under a five-year contract, or $59 monthly for a three-year contract.
Noted Lance Platt, CEO of EpicVue, “The driver shortage is a severe and costly problem for trucking companies. Providing the comfort and convenience of an affordable satellite TV system that makes truck cabs feel more like home for drivers is an idea that is long overdue.”