EpicVue study: top retention factors are independence, respect
Oct 29, 2015
EpicVue, providers of an in-cab satellite TV packaged exclusively for the trucking industry, announced results of a survey indicating the top reasons drivers chose to stay with fleets. Among the top retention factors are independence and respect. “What is most interesting is how closely correlated turnover rates are to the culture of an organization,” noted Lance Platt, CEO of EpicVue, who has a PhD in Business Organization and Management. “By nature of its stability, organizational culture, once established, is difficult to change,” Platt said. EpicVue’s study asked fleets what percentage of their drivers have been with them under a year, 1-5 years, 5-10 years, and over 10 years. “While most fleets are heavily weighted toward the shorter end, they often have good reasons if they’re expanding or hiring students,” Platt related. “Fleets with really good driver longevity, however, were able to provide ideas that seem to work well in generating higher than average loyalty. Some of the ideas Platt says has gathered from fleets include:
- Polling drivers for ideas and feedback and creating new programs out of those ideas
- Having drivers help refine a performance management scorecard.
- Providing every driver with a company email address along with an iPhone so they can stay in touch with colleagues and family
- Sending managers to ethics and leadership training to ensure drivers get a consistent message.
- Other than the paycheck, what do you enjoy most about being a professional truck driver?
- Other than compensation, what is the best aspect of the fleet you drive for?
- Other than the money, what makes you most loyal to the fleet company you drive for?