EpicVue survey focuses on truck driver loyalty
Fleet Owner
Nov 9, 2015
Independence and respect – they’re among the top retention factors that keep drivers loyal to their fleets. At least that’s what an EpicVue survey found.
EpicVue, which provides in-cab satellite TV packaged for the trucking industry, interviewed 270 truck drivers at truck stops in the greater Salt Lake City, UT, area to find out what leads to loyalty. Drivers ranged in age from their early 20s to over 50, had an average tenure with a company of 5.73 years and on average spent 2.61 weeks away from home at a time.
The company’s CEO Lance Platt conducted the survey after the American Trucking Assns. asked him to speak at this year’s Management Conference & Exhibition (MCE). Platt, who has a Ph.D. in business organization and management, said he felt compelled to research driver loyalty for his seminar.
“There’s not a fleet out there today that can’t tell you what they’re driver turnover is,” Platt told Fleet Owner. “But when I asked everyone in the room at MCE to tell me what their driver retention was, no one could really answer that.”
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