Ideas for Creating a More Engaged Workforce

Idea Cafe

Mar 28, 2017

Most business owners and managers know that the people working for them are the most essential resource for the success of their organization. Successful companies genuinely care about their employees and look for ways to engage them on all levels. Employers can forge a deeper connection with their workers by really understanding their needs and seizing opportunities to invest in their quality of life in the workplace. Having a happy and loyal workforce can mean more productivity and innovation for your business.  

Creature Comforts

  While most offices wouldn't function well if the entire staff were lounging in reclining chairs, there is a lot to be gained by providing workers with enjoyable perks. For example, hiring a service like EpicVue to install TV for semi-trucks drivers to use during off-hours is a nice bonus for vehicle operators. Some companies also offer food or coffee to employees throughout the day, or maintain other facilities for their convenience. Make the working environment comfortable and more like somewhere you’d want to be.  

Incentivize Performance

  Motivated employees are a much more valuable asset than workers who don't really care about the company's objectives. Successful companies look for ways to align their employees' motivation with their own, so that both parties can succeed at the same time. Rewarding workers for putting in extra effort through bonuses or other perks can greatly increase performance and loyalty of the staff.  


  Most companies operate through top-down management, at least most of the time. While it's essential to create an environment where employees follow key instructions, it's also important to stop and listen to their concerns. Owners and managers should regularly hold group discussions with their staff and make themselves available for private conversations. This gives the company a chance to address employee concerns or grievances before they become a big problem.  

Communicate Clearly

  Confusion or uncertainty among workers can have a profound impact on their confidence in their employer, which can affect their performance, motivation, and engagement. The decision makers in any organization are responsible for clearing communicating their objectives. It's also their responsibility to ensure that everyone involved completely understands their roles and duties in the project before they begin.  

Every Company Needs Strong Culture

  While the term "culture" is often thrown around casually in conversation regarding business management, it is actually an extremely important element of any company. Engaging the workforce requires the company's decision makers to have a clear vision for the company and communicate those ideas to their employees. Creating culture takes time and effort, but the rewards are well worth it.   Having an engaged and motivated staff can benefit your company in more ways than one. Make sure you do everything you can to work with employees and make their life at work a little more like home.  
Nussbaum Transportation and Prime Inc., were named the Best Overall Fleet in their respective categories in the Truckload Carriers Associations’ 2019 Best Fleets to Drive For Contest.   Hudson, Illinois-based Nussbaum took top honors in the small carrier category and Springfield, Missouri-based Prime received the honor for the large carrier category. Prime and Nussbaum have both been named to the Best Fleets Top 20 multiple times, but are winning the overall award for the first time.   Nussbaum operates a fleet of 400 tractors, combining both high- and low-tech solutions to create a balance across its programs. The company scored high in several categories including having an industry leading scorecard and mobile app, a simple, effective driver outreach schedule and a formal career path and certification program.   Prime’s fleet includes 7,200 tractors, but was noted for maintaining a personal touch despite it’s size. The company hosts a variety of committees, social groups and educational offerings, providing contractors with a range of options for personal and professional development. New for this year, the company implemented a new program in partnership with Missouri Good Dads, to help drivers build and strengthen family connections while away on the road.   Both companies were also noted for their safety and retention numbers as well as satisfaction scores well above 90%.   “For several years, these fleets have been catching our eye with their range of creative programs,” said Jane Jazrawy, CarriersEdge chief executive officer. “Each year they continue to expand on those offerings, so it’s easy to see why their drivers speak so highly of them, and why they’re achieving such stellar results.”   Best Fleets to Drive For is an annual survey, now in its 11th year, that recognizes North American for-hire trucking companies that provide the best workplace experience for their drivers. To participate, fleets must be nominated by a company driver or independent contractor working with them, after which they are evaluated across a broad range of categories reflecting current best practices in human resources.   From the nominated fleets, the top 20 finishers are identified as the Best Fleets to Drive For and are then categorized according to size. The highest scoring fleet in each category is named the overall winner.   The Best Fleets to Drive For survey and contest is open to any fleet operating 10 or more trucks, regardless of TCA membership status. Nominated fleets are evaluated in areas such as: Driver compensation, pension and benefits, professional development, driver and community support, and safety record. The award is offered in partnership with CarriersEdge and is co-sponsored by DMC Insurance and EpicVue.   “Year after year, the overall winners are truly changing the game,” said John Lyboldt, TCA president. “It’s imperative that fleets establish driver-centric offerings which attract and retain a skilled workforce, while establishing programs that improve the work-life balance for their employees. Prime Inc. and Nussbaum Transportation have done just that. Congratulations to both winners on this well-deserved honor.”