How does a long-haul refrigerated carrier operating in 48 states boost driver recruitment and retention? In-cab satellite TV provider, EpicVue has the solution.
The company has announced that Holland Enterprises is installing EpicVue as a key part of its strategic approach to recruit and retain drivers. The Fargo, North Dakota-based refrigerated carrier currently has 175 satellite TV packages in its fleet of 220 company-owned tractors.
“As a 48-state, long haul trucking company with an average length of haul of 1,550 miles, we need to recruit and retain drivers who are willing to be on the road 14 to 21 days at a time,” said Brad Schemel, vice president of Holland Enterprises.
“EpicVue is one part of the package we offer that sets us apart from our competition and allows us to bring in new drivers and grow our fleet. It’s expensive to hire new drivers, so in terms of driver recruitment and retention, EpicVue helps us find good drivers and keep the ones we have. It’s definitely part of the reason for our success,” he added.
“Our drivers that have EpicVue systems definitely like it,” Schemel added. “Satellite TV gives them the option of sitting in the comfort of their truck and doing things there that they may otherwise do inside a truck stop. It gives them the flexibility of watching what they want, when they want. It’s a definite creature comfort for drivers and provides a greater level of satisfaction with the job.”
EpicVue in-cab satellite TV systems, including an antenna, DVR and 24-inch flat screen TV, can be installed in less than two hours per vehicle. The service provides more than 100 channels of programming, including premium TV services such as HBO, Showtime and NFL Sunday Ticket, for a monthly subscription fee and without any hardware costs.
Noted Lance Platt, CEO of EpicVue, “There is no doubt that the trucking industry is experiencing a driver shortage and that it is difficult to attract and retain quality drivers,” said Lance Platt, CEO of EpicVue. “We are pleased that Holland Enterprises has chosen EpicVue to help provide the comfort and convenience of an affordable satellite TV system that makes truck cabs feel more like home for drivers, and that it is a key factor when drivers decide to work for and stay with the company.”
Previously considered a cost prohibitive solution for commercial truck drivers, EpicVue has packaged satellite TV for fleets with 20 or more vehicles for $49 per month under a five-year contract, or $59 monthly for a three-year contract.
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