TCA and EpicVue: Highway Angel Sponsorship
Jan 14, 2015
—Truckload Carriers Association, Alexandria, Virginia: Effective today, the Truckload Carriers Association’s Highway Angel program has a new, exclusive sponsor: EpicVue, providers of premium in-cab satellite TV packaged exclusively for the trucking industry. The Salt Lake City-based company says that TCA and its Highway Angel program are a perfect match for its sponsorship. “EpicVue was created to help with the long-haul truck driver’s quality of life, and the rapid and positive response from the industry has inspired us to give back,” said Lance Platt, CEO. “We are proud to associate with an organization that recognizes the good deeds commercial drivers do, and we look forward to helping this great cause.” Highway Angel aims to improve the public's image of truck driving as a profession by collecting and promoting positive stories about truck drivers who help fellow motorists while out on the road. Whether they fix a simple flat tire or yank someone from a burning vehicle, Highway Angels are presented with a truck decal, lapel pin, clothing patch, and personalized certificate of appreciation. The drivers' companies also receive a certificate of recognition that they can display in their terminals or offices. Select Angel stories are then disseminated to the mass media, industry trade press, and/or social media. This year, at TCA’s annual convention, scheduled for March 8-11, 2015, at the Gaylord Palms in Kissimmee, Florida, EpicVue and TCA will present a newly created award to the Highway Angel who best embodied the spirit of the program for the year 2014. In addition to a trophy and recognition, this “EpicAngel” will receive a complimentary EpicVue satellite TV package that includes a 24-inch flat screen TV, a DVR, and a one-year subscription to over 100 channels of DIRECTV programming, including premium channels such as HBO, Cinemax, Showtime, and the NFL Sunday Ticket.
“By choosing to sponsor our program, EpicVue is demonstrating its commitment to the trucking industry and improving the image of the professional truck driver. Thus, we share the same ideals,” said Deborah Sparks, TCA’s vice president. “We welcome them as our sponsor and look forward to successful partnership.”To nominate a driver as a Highway Angel, or to learn more about the program and its honorees, visit the Highway Angel webpage or Facebook page. Be sure to search the hashtag #HighwayAngel on social media networks to learn more about each driver's good deeds. Original source: http://www.truckload.org/